Guide

Launch on Product Hunt without a scramble

Schedule the day, write a 60-character tagline, post the first comment yourself, and skip the tactics Product Hunt treats as abuse.

Updated

Pick the day, then the clock

Product Hunt counts a launch day in Pacific Time. A listing that goes up just after midnight PT has the whole day in front of it. A listing that goes up at noon PT is already hours behind pages that have been collecting comments since midnight.

Choose a Tuesday, Wednesday, or Thursday when you can stay at the keyboard for the first few hours. Do not launch on a day you already know you will be in meetings or asleep. The schedule matters more than a clever thumbnail.

Write the listing for a stranger

The name is the product name, not a slogan. The tagline field on Product Hunt stops at 60 characters. Use them for who it is for and what changes. "The future of" and "AI-powered" spend the budget without saying anything.

Repo2Launch caps the name at 40 characters, the tagline at 60, and the description at 260. That is so the text you copy fits the short fields without a second editing pass. Three topics are enough. Pick ones a person would actually filter by, not three synonyms.

The first comment is the real post

The tagline cannot carry the story. The first comment can. Say what you built, who it is for, what it deliberately does not do, and where the code or the demo lives. Ask for a specific kind of feedback. "What would you need before you tried this on a real repository?" is a question. "Thoughts?" is not.

Post that comment as soon as the listing is live. People who arrive in the first hour decide from it whether the maker is actually there.

Images and the link

The thumbnail has to be readable when it is small: the product name and one screen, not a collage. Gallery images should walk from the first thing a visitor sees to the result. Skip a screenshot of your README.

Link to a page that loads. A coming-soon domain wastes the visit. If the only URL is the repository, say that in the comment so people are not surprised to land in a file tree. When the project has a homepage, link that, and mention the repository in the comment.

The first hour

Reply yourself. If someone finds a bug, say whether you will change it. Thank a person who points at a competitor and answer with the actual difference.

Do not ask for upvotes in exchange for anything, and do not ask friends to make new accounts so they can vote. Product Hunt treats incentivized and fake votes as abuse. A note to people who already use the project is fine: the link, the fact that it is today, and that a comment helps more than a drive-by vote.

What Repo2Launch writes, and what it does not

Paste a public GitHub repository. The free preview includes a Product Hunt name, tagline, description, first comment, and three topics taken from the README and the files that explain the product. Read them before you paste anything into Product Hunt. The draft will miss a constraint you know by heart.

The $19 kit is a one-time purchase. It adds the clean landing page and a ZIP. LAUNCH.md in that ZIP repeats the listing so you are not copying from the browser. Repo2Launch does not submit the listing, and it does not promise a rank, a badge, or a number of upvotes.